Wild Basin
Brand Creation and Launch

As a category, hard seltzer is killing it. But, the category was initially owned by two major players. To break through, we created a brand based on Oskar Blues’ home town and history. From concept, to liquid, to packaging and advertising, Wild Basin was introduced to the market via a laser-targeted, fully integrated campaign. It is now the number one seller in CANarchy’s portfolio (surpassing even Dale’s Pale Ale) and the fastest growing hard seltzer in the U.S.
Keep Running Wild.