Red Robin Integrated Campaign
While the Red Robin tagline is iconic, people had forgotten the true meaning of “Yummm.” We refocussed marketing around the most important thing…the burger. Thus, the “Let’s Burger” campaign was born. A celebration of all things burger. This 360° campaign changed Red Robin’s strategic direction and started a turn around for the company.
Print and Collateral : The message continued into all collateral and menus.
Website: Where “all things burger” culture is curated and shared.
Retail Store: By also creating culture and creating a pop up store, we brought Red Robin into people’s daily lives.
Anthem Spot Story Board