
Oskar Blues Rebrand
The brewery that started the can revolution. Oskar Blues has always been an industry leader, but after 20 years the packaging needed a new coat of paint. Our challenge was to bring the brand up-to-date while maintaining its outlaw image. Our rebrand helped turn around a two-year sales slump and introduced the brand to a whole new generation.
Logo Mark Rebrand
Packaging Refresh
Secondary Packaging: We gave each pack a personality, complete with its own catch-phrase, to enable drinkers to “meet” the brand and understand what its about.