Blue Moon
Integrated Campaign
Artfully Crafted is the iconic campaign that helped grow Blue Moon Belgian White into one of the largest craft beer brands in the country. This brand was built in a 360° way, centered around the creative proposition that, “Our beer is art.” Everything the brand created for the next decade was crafted to be more like art than advertising.
Broadcast Advertising
Events
Digital and Social Content
Out of Aisle Retail Display
This was a break-through idea at retail and an industry first. We created orange crates to bring additional display outside of the beer aisle and into the produce aisle. This increased sales dramatically while also building the brand by reminding drinkers that Blue Moon created the orange garnish ritual.
On-Premise Event Activation
Maker Nights became the way Blue Moon approached on-premise promotions. We created easy-to-follow and build kits that let our bar drinkers become artists for a night. We also kept “butts in seats” for more time and sold more beer for our accounts.
