Jagermeister Halloween
Retail Campaign
Jagermeister was recently reworked to elevate it to a lifestyle and high-end brand worldwide. Our challenge became: How does this brand now fit into the calendar for large retailers like Walmart? Our answer: “Let’s Get Darke.” This is a German take on the American Halloween holiday. From packaging, to consumer engagement, this holistic campaign was sold into every Walmart nationwide. Wonderbar!
Aisle Blade
Flash-Activated Tickets: On-premise contest where your ticket was revealed via light-sensitive ink. Snap a flash picture for a “Trick” or a “Treat!”
3D Printable Mask: As a premium giveaway, this downloadable DIY mask was sophisticated and inexpensive for the brand. Win, Win.
Lobby Display: “Enter the crypt” and enjoy the Jagermeister shopping experience.
“Get a Mask” POS: Directed shoppers to our Shazam microsite for deep digital engagement.
Light-Up Stag-O-Lantern Packaging: A die-cut logo with green film and a battery-powered LED turned this secondary package into a lantern for your party.
This DIY paper mask provided drinkers with a costume, brand experience and story to share with friends.