Coors Banquet
Thanksgiving Retail Campaign

Every beer brand is fighting for the same share of the drinker’s mind during the holidays. But what if a brand helped make your Thanksgiving more than just one day? This campaign helped Banquet become a part of the micro events around Thanksgiving. From the night before party, to the Turkey Bowl pick-up football game, to the feast itself. And every bottle came complete with a toast on the label.